Product Marketing Lead (f/m/d)

Description

Job Overview

• Role: Product Marketing Lead (f/m/d)
• Company: Apaleo
• Location: Munich, Bavaria, Germany
• Employment Type: Full-Time
• Category / Department: Various
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: Arbeitnow

Job Description

Apaleo is the world's most open, API-first property management platform powering the next generation of hospitality operations. Its modular, AI-powered infrastructure enables hoteliers to customise their tech stack, automate routine work, and deliver seamless, personalised guest experiences, powered by best-in-class apps and autonomous AI agents that adapt to every stay.

As the hospitality industry enters the age of Agentic AI, where autonomous agents handle everything from revenue optimisation to guest communication, we need someone who can translate our deep technical capabilities into compelling, differentiated value for every segment and market we serve.

As a Product Marketing Lead at Apaleo, you connect the dots between our platform, our market, and the teams that bring both together. You build deep product knowledge and turn it into sharp, differentiated positioning that helps us win in the segments and markets we focus on.

You work closely with our existing content team, adding product and solution depth to what they create. But your impact goes beyond content. You orchestrate how Revenue, Product, and Marketing move together around key moments and decisions, from product launches to new market entry.

What You'll Do

Make our value tangible

Build deep product knowledge and turn it into positioning that lands well before a demo. Draw on real customer outcomes to make Apaleo's impact concrete and credible across segments, verticals, and markets.

Equip our commercial teams to win

Develop the narratives and materials that help our commercial teams communicate Apaleo's value consistently across the full funnel, from first touch to close and beyond.

Drive launches as a system

Lead product launches and key market moments end to end. Brief and align all teams involved, ensure consistency across every touchpoint, and feed learnings back into product decisions.

Secure AI leadership

Strenghten and strategically expand our AI positioning as hospitality enters the age of Agentic AI - where autonomous agents handle everything from revenue optimisation to guest communication.

What We're Looking For

Must-Have

• Vast experience in B2B SaaS product marketing, with a track record of building and owning positioning and messaging frameworks
• Ability to build deep product knowledge fast and turn it into narratives that make complex platform capabilities tangible for both technical and commercial audiences
• Proactive and collaborative across functions: you know how to align people, initiate new ways of working, and drive momentum across teams
• A genuine curiosity for new technology, particularly AI, and an appetite to stay ahead of where the market is heading
• Excellent written and verbal communication in English

Good to Have

• Background in hospitality tech or a working knowledge of how properties operate and make technology decisions, which shortens the path to real depth significantly
• Familiarity with API-first or platform products and the ability to make technical architecture a compelling selling point
• Experience working in international markets, particularly in Europe (DACH, UK, FR)
• German or French language skills is a plus

Why Apaleo

• A diverse & international team work alongside passionate experts from various disciplines and backgrounds, fostering a truly global perspective.
• Flat hierarchy & flexible structure enjoy autonomy and ownership in an environment that values collaboration over rigid hierarchies.
• A key role in a fast-growing start up be part of one of the most promising international startups in the hospitality industry, right in the heart of Munich.
• Fair & transparent compensation benefit from a clear peer review system and career progression plan designed to reward your growth.
• Flexible working style we support flexible hours and hybrid work from our Munich office.
• Engaging team events from cocktail club nights and team dinners to meet-ups and the legendary Oktoberfest celebrations.

Perks & Lifestyle

• Flexible & Remote Work Options: We focus on results, not clocking hours. You can work from home, the office or in a hybrid setup, with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business.
• Free Public Transport: Travel across Germany with ease using our fully covered Deutschland Ticket.
• Team Connection: Strong connections fuel collaboration. We celebrate and connect through regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other offsite events.
• Paid Time Off: Enjoy 30 days of vacation to fully disconnect, recharge, and return inspired.
• Health & Wellbeing: Prioritize your health with access to hundreds of gyms, fitness studios, and wellness options through our EGYM Wellpass membership.

How you make an impact joining Apaleo: Joining Apaleo means more than just taking on a role it's about driving real change in the hospitality industry. Your contributions will directly shape our innovative platform, influence company-wide decisions, and help redefine the future of hospitality tech. At Apaleo, your voice matters, your ideas are valued, and your impact is tangible. Be part of a team where your work fuels progress, collaboration sparks innovation, and growth is a shared journey.

We are proud to be an Equal Opportunity and Affirmative Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.

Find Jobs in Germany on Arbeitnow

Salary & Compensation

The salary for this position has not been publicly disclosed. Compensation is typically determined based on your experience, skills, and interview performance. Use your research on industry benchmarks and the cost of living in the role's location to negotiate effectively.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: On-Site / Full-Time

This is an on-site, full-time position. You will be expected to report to the office or designated work location during standard business hours, Monday through Friday. Some companies offer flexible start and end times or occasional work-from-home days at the manager's discretion. The company fosters a collaborative environment with open workspaces, dedicated meeting rooms, and structured team events.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Resume and application screening
2. Introductory phone or video call with HR
3. Role-specific skill or competency interview
4. Final interview with the hiring manager or panel
5. Reference checks and offer discussion

Tip: Research the company's products, culture, and recent news thoroughly before each interview round.

About the Employer

Apaleo is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Munich, Bavaria, Germany. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Arbeitnow.

How to Apply & Preparation Tips

To apply for the Product Marketing Lead (f/m/d) position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.