Principal Product Manager, Builder | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 95.8 million monthly active users (MAU), as of December 31, 2025, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

Life360 serves 95M+ monthly active members across every life stage, every time zone, and every type of relationship. Each member opens the app for a different reason: parents checking a teenager's commute, a partner tracking an ETA, a grandparent staying connected to family across the country. The opportunity is to make the experience each of them sees actually reflect that—personalized, contextual, and relevant to their family in that moment.

The Product Builder, Orchestration is the product voice behind the system that makes that personalization real. It decides in real time what each member sees when they open Life360 based on all available signals and meeting what the moment demands. That system is the Orchestrator, and building it is one of the most consequential opportunities at Life360 in 2026

About the Job

You'll be a core contributor to the Orchestrator layer—the real-time, contextual decisioning system that assembles Life360's interface dynamically for each member and each session. This is the personalization layer that determines which components surface and in what order, drawing on signals from the real world, past behaviors, family context, member history, and content and intelligence from partner teams across the company who all need representation in a constrained surface area. You're joining a focused team with work already underway, and your job is to accelerate and shape where it goes.

The technical challenge is real: building a modular, algorithmic content layer with a unified member data model, feedback loops, and measurable outcomes. The organizational challenge is equally real. Teams across Life360 will need to align around a shared model, contribute their intelligence and content to a common platform, and trust th at the system serves the company's shared goals and the member in equal measure. Building that buy-in is core to this role.

The US-based salary range for this position is $178,500 to $261,500. The Canada-based salary range for this position is 207k - 242k CAD. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

What You’ll Do

• Orchestrator system design and roadmap. Partnering with engineering, design, and data science to shape the real-time layer that decides what each member sees—per session, per context—based on who they are and what their family is doing right now.
• Measurement framework. Working with stakeholders across the business to define and align on the north star metric, driver metrics, and objective function that guide every decisioning tradeoff the Orchestrator makes—and ensuring that framework can evolve as business context changes. This is the shared language that keeps the organization and the system optimizing for the same outcomes.
• Content ingestion architecture. Working with partner teams across the company to define how they contribute to the Orchestrator without competing for fixed placements—and helping drive the alignment that makes a shared model stick.
• Member context model. Collaborating with data science, engineering, and partner teams to define the signals and profile data that power real-time decisioning: time of day, location context, family state, behavioral history.
• Delivery surfaces and content templates. Working within Life360's existing in-app UI patterns to ensure the Orchestrator can deliver content effectively across the surfaces already built—and flagging gaps where new templates or surfaces are needed to unlock the next layer of personalization.
• Feedback loops. Contributing to how engagement and display data flows back to upstream systems to improve decisioning over time.
• Stakeholder operating model. Helping translate competing team priorities into weighted inputs to a shared system—and serving as an educator and evangelist to partner teams on what the Orchestrator is, what it can do, and how to build with it.

What We’re Looking For

Systems depth

• You've built—or redesigned—a personalization or content orchestration system before, not just shipped features on top of one. You understand ML-driven content ranking, modular UI architecture, and what it means to replace fixed placement logic with algorithmic decisioning. You can talk fluently about signals, weights, feedback loops, and what "good" looks like when you can't directly observe every individual decision the system makes.

Organizational muscle

• You've worked on a surface that had become a resource allocation problem and helped fix it. You know what it feels like when a stakeholder tells you their campaign needs the top slot because of a deal they've struck—and you know how to move that conversation from ownership to user value without losing the relationship. You help build shared mental models before the team builds systems. Alignment doesn't happen in one meeting, and you don't expect it to.

AI-native — hard requirement

• Life360 is an AI-native company. That means entire workflows managed by semi-autonomous systems, with humans setting direction and intervening at the decision points that require judgment. This role operates in that model—not as an aspiration, but as a baseline.
• You direct AI-driven execution across the full product development lifecycle. Research synthesis, spec drafting, experiment analysis, and status reporting run autonomously. Your time goes to strategy, user insight, stakeholder alignment, and building the reusable workflows that compound over time. You're comfortable operating across functional boundaries, think in outcomes, and treat every successful AI workflow as infrastructure for the next one.

Vision instinct

• You don't just execute a roadmap—you have a point of view on where this is going. You can hold the technical detail of content ingestion architecture in one hand and a magical end user experience in the other, and make decisions that serve both. You've driven at least one initiative per year that produced material, company-level impact—not a 2% lift, but a result that changed the shape of a core metric.

What Success Looks Like

3 months

• A shared mental model of the Orchestrator—what it is, what it optimizes for, what it isn't—is established across partner teams company-wide. That includes alignment on the measurement framework: the north star metric, driver metrics, and how the objective function can evolve as business context changes. This clarity is the foundation for both the organization and the systems to optimize for the same outcomes. The first modular content layer is in production, with server-side configurability enabling audience-targeted experiences on at least one core surface.

6 months

• The Orchestrator is a functioning system with measurable lift in L5+ engagement and action rate on delivered content. Content from multiple upstream teams flows through a unified ingestion model. The feedback loop to the Composer lifecycle layer is operational and actively improving decisioning.

1 year

• No two members see the same Life360. The Orchestrator is the platform layer that makes Family AI real at the interface level—assembling a contextually relevant experience for every member, every session, without anyone having to navigate to find it.

Our Benefits

• Competitive pay and benefits
• Medical, dental, vision, life and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and Summer Weeklong Synchronized Company Shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

#LI-Remote

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Expert Career Tips for Principal Product Manager, Builder Roles

To succeed in a competitive market as a Principal Product Manager, Builder, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Principal Product Manager, Builder requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Principal Product Manager, Builder position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.