Performance Marketing Specialist | JobSetuu

Description

Job Overview

• Source: Jobicy

Job Description

Company Description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales. The team brings rich industry knowledge to Forbes Advisor's global coverage of consumer credit, debt, health, home improvement, banking, investing, credit cards, small business, education, insurance, loans, real estate and travel.

Job Description

Forbes Advisoris looking for a skilled SEM Specialist to join the Forbes Advisor Performance Marketing team with a focus on supporting one of Forbes business verticals. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company read on.

This position will report into the SEM Manager. In this role you will be required to set up, manage and optimize paid search campaigns and support the SEM team in various tasks, such as analyses and reporting. You will work closely with the wider paid search team to grow our online presence and conversions.

Responsibilities:

• Ensure campaigns deliver positive ROI to achieve desired results.
• Manage multiple accounts, this will bring variety in the role, while challenging, as a result of a busy workload and tight deadlines.
• Maintain and monitor bidding strategies, targeting settings, budgets, search terms and other important account metrics on existing and new categories.
• Manage the creation of large keyword lists
• Implement creative copy suggestions
• Define campaign budgets, align campaign goals and ensure search campaigns meet best practice principles.
• Provide recommendations and execute strategies for keyword and targeting opportunities, campaign structuring, targeting, DSA, Pmax and other areas of paid search to deliver performance goals.
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data driven analysis insights, identify opportunities, making recommendations for performance optimisations.
• Collaborate with other stakeholders in the business (Sales, Data, Product) to achieve desired goals.

Professional Competencies:

• Passion for Search and digital marketing.
• A detailed knowledge of PPC best approaches, principles and standards.
• A good understanding of how PPC fits in to the wider area of digital marketing
• Proven ability to achieve targets and results and make a tangible impact on ROI and revenues.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.

Professional Skills & Qualifications

• Proven 1+ years of experience in Performance marketing, creating, managing and executing paid search campaigns on Google and Bing ads.
• Proficiency in MS Excel and data manipulation.
• Google/Bing ads certification, a plus
• Strong analytical skills
• Ability to think creatively
• Excellent attention to detail
• Strong relationship building skills
• Ability to think strategically and develop innovative paid search strategies ● Ability to present information effectively to a range of audiences
• Proficiency in managing moderate to large scale paid search accounts.
• Skills in campaign performance analysis and digital traffic metrics
• Experience working with paid search tools to analyze and audit performance such as SEM Rush, Google search console.
• Proven experience in using smart bidding strategies (tROAS, tCPA, maximize conversion, maximize conversion value).

Additional Information

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

#LI-REMOTE #LI-NM1

Expert Career Tips for Performance Marketing Specialist Roles

To succeed in a competitive market as a Performance Marketing Specialist, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Performance Marketing Specialist requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Performance Marketing Specialist position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.