Marketing Copywriter | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

BIS Safety Software is a SaaS company on a mission to change how organizations manage safety, learning, and compliance. As we continue to grow, clear and consistent messaging across our marketing channels is increasingly important. We are looking for a Marketing Copywriter who can help lead that effort.

 

About this role:

 

You'll own the quality, clarity, and consistency of BIS marketing messaging. You will work closely with marketing leadership to understand the company’s positioning and translate it into clear, compelling copy across a wide range of channels. This includes everything from advertising and website content to buyer guides, campaigns, product messaging, and video scripts.

 

The role requires someone who enjoys thinking deeply about how customers interpret messaging, and how different audiences respond to different types of communication. At BIS, copywriting is not simply writing. It is about understanding the psychology of buyers and shaping how the market understands our product.

 

What does success look like in this role?

 

Speed of output, and strong technical understanding of our digital product. We produce a high volume of marketing content across campaigns, website pages, guides, and digital initiatives. The right candidate can write quickly while maintaining clarity and quality. And copywriting is not treated as a support function. This role has real influence over how the company communicates with the market.

 

This is a remote position. 

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In this role, you'll be expected to:

• Own Marketing Messaging Quality - ensure consistency of messaging across marketing channels, maintain clarity and discipline in how the company communicates its value, and help refine the language used to describe our platform and capabilities
• Develop a Working Understanding of the BIS Platform - write accurate and credible marketing copy, the copywriter must develop a strong working understanding of how the BIS platform functions. This includes learning the core capabilities of the system and ensuring that marketing messaging accurately reflects what the software can actually do. The goal is to ensure that marketing copy remains aligned with real product functionality, while still communicating value clearly to the market.
• Write and Develop Marketing Content - you will create and refine copy for a variety of marketing initiatives including Website pages and landing pages, digital advertising campaigns, buyer guides and marketing assets, campaign messaging and promotional materials, video scripts and product marketing content, and email campaigns and marketing communications
• Understand the Buyer - strong marketing copy requires understanding how buyers think. You will work with the marketing team to develop messaging that reflects different customer types, different levels of buyer sophistication, and different stages of the purchasing journey
• Work Across Marketing Channels - sessaging at BIS appears in many forms. You will contribute copy and messaging for digital marketing campaigns, website content, SEO and AEO-driven content initiatives, marketing guides and downloadable assets, and product-focused marketing materials
• Use AI as a Professional Tool - AI is increasingly part of modern marketing workflows. In this role you will use AI tools to assist research and content development, refine and elevate AI-assisted drafts into high-quality marketing copy, and help the team use AI more effectively in marketing workflows

You might be the right fit if you:

• Are someone who enjoys thinking deeply about messaging and how customers respond to it
• Have 1+ years of professional marketing copywriting experience
• Possess a strong ability to translate complex systems into clear messaging
• Are an excellent judgment about tone, clarity, and positioning
• Have an ability to write quickly without sacrificing quality
• Thrive working in a fast-paced marketing environment
• Have experience using AI tools as part of modern content workflows
• Are comfortable receiving feedback and iterating quickly, reducing revision cycles over time
• Are humble, eager to learn, and happy to ask questions and seek clarity where needed
• Are energized by the challenge of making complex products easy to understand

Bonus points if you have:

• Experience writing for SaaS platforms, particularly in safety, compliance, training, or other regulated industries
• Familiarity with SEO copywriting principles and how content supports organic search performance
• Experience writing across multiple formats including landing pages, email campaigns, video scripts, ad copy, and buyer guides
• A working understanding of how marketing messaging connects to broader campaign strategy and lead generation
• Exposure to content management systems and marketing automation platforms

Compensation and benefits:

• Employee Stock Ownership Plan (ESOP)
• Full medical, dental, and vision coverage
• Life insurance and disability insurance
• Health spending account
• Flexible working hours
• On-the-job training and growth opportunities

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Salary ranges are based on experience, reflecting the unique skillset each individual brings to the role.

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About BIS:

 

BIS Safety Software has been headquartered in Sherwood Park, Alberta, since 2006. We build software that helps organizations manage safety training, learning, and compliance - and we’re growing!

 

A few things that make us different: we don’t use job titles internally - we value humility and contribution over hierarchy. We move fast, integrate new ideas quickly, and give people real ownership of their work. And through our Employee Stock Ownership Plan (ESOP), you have the opportunity to own a piece of the company you’re helping build.

 

 

How to apply:

 

When applying, please include:

 

•        Two examples of marketing copy you have written

•        A short explanation of the goal of each piece and the audience it was intended for

 

We are interested in how candidates think about improving messaging, not just writing content.

 

Visit our Careers Page for more information. We sincerely thank all applicants for their interest. Only those selected for interviews will be contacted.

 

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

 

Job ID #T202603-08CMW

Expert Career Tips for Marketing Copywriter Roles

To succeed in a competitive market as a Marketing Copywriter , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Marketing Copywriter requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

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The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Marketing Copywriter position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.