Marketing & Communication Lead Italy | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

Join Base - global leader revolutionizing e-commerce!

We are a technological powerhouse for sellers worldwide, providing an innovative all-in-one system. Our mission is to simplify the lives of online entrepreneurs by helping them automate processes, dynamically scale their businesses, and efficiently manage sales across multiple platforms. All of this is thanks to our passion for innovation and the use of modern technologies. We operate globally, partnering with thousands of marketplaces and industry leaders such as Amazon, eBay, Shopify, DHL, and FedEx, and our international team of experts works in Poland, Europe, the Americas, and Asia.

We are proud of our spectacular growth - we're more than just another tech company. As one of the fastest-growing platforms in the industry, we've seen dynamic growth over the past three years, expanding our revenue and our global customer base. We are building a culture centered on real impact and collaboration, because our team is the heart of our innovation.

That's why we are looking for you for the position of Marketing & Communication Lead in ITALY!

If you are passionate about e-commerce, want to have a real impact on the global market, and become part of this exciting journey, then this is the perfect place for you. By joining us, you will gain the opportunity to work in a dynamic environment where your ideas will matter, and your work will directly contribute to the success of thousands of sellers. You will be part of an international team, working on global solutions and developing in a culture that emphasizes collaboration and the support of talent.

Responsibilities

PR, Media Relations & Partnership Strategy

• Press Office Management: Drafting, localizing, and distributing strategic press releases for Italian media outlets (tech, retail, business). Autonomously or with external media/PR partners
• Partnership Communication: Ideation and dissemination of communication campaigns to highlight strategic agreements and new integrations in Italy
• Co-Marketing with Commercial Partners: Managing PR and marketing relationships with Italian commercial partners for the organization and promotion of joint activities (e.g., webinars, workshops, case studies)
  
  

Digital, Content & Social Media Management

• Social Media Management (B2C/B2B): Strategic and operational management of LinkedIn Italy and assessment/management of other relevant channels for the Italian market
• Brand Reputation Management: Monitoring, managing, and nurturing Base.com's brand image and user reviews across partner platforms and review sites (e.g., Shopify App Store, Trustpilot)
• Content Marketing Strategy: Definition and management of the Italian editorial plan (blog posts, whitepaper localization, creation of Italian success stories)
• Brand Localization: Adaptation of Base.com's global tone of voice, messaging, and marketing materials to ensure maximum effectiveness in the Italian market
• Email Marketing & Lead Nurturing: Technical and operational management of email marketing campaigns (Italian newsletters) and flows of leads generated via the HubSpot tool
  
  

Event Management & Amplification

• Full Event Management: Operational, logistical, and communication coordination of Base.com Italy's participation in trade shows, conferences, and workshops (both offline and online)
• Post-Event Amplification: Content creation and strategy to maximize impact and lead generation stemming from event participation
  
  

Performance Coordination & Reporting

• SEO/GEO Agency Liaison: Main point of contact and workflow management with any external agencies / consultants dedicated to SEO/GEO strategies, social media, etc
• External Resource Coordination: Management and technical coordination of external freelancers (e.g., graphic designers, copywriters, videomakers, social media consultants, etc.) for the production of Italian marketing materials
• Employee Advocacy: Coordination of Italian colleagues to align personal communication on LinkedIn and amplify the brand voice
• KPI Measurement & Reporting: Constant monitoring and monthly reporting of main marketing KPIs for the Italian market
  
  

Requirements

• Experience: Minimum 3 years of proven experience in marketing, digital communication, or PR roles
• Industry Knowledge: Previous experience in the SaaS, e-commerce, or tech industry is highly preferred
• Mindset & Soft Skills: Highly proactive, hands-on approach, and resourceful. You have strong self-management skills and the ability to navigate a fast-paced environment independently
• Drive: A genuine desire to learn, grow, and build the role from the ground up, taking true ownership of the Italian marketing operations
  
  

Benefits

• Be a part of a global, fast-scaling e-commerce SaaS company with a leading tech product
• Be a key player in Base.com's Italian market expansion
• High autonomy and ownership of projects
• Remote work model with full flexibility
• Collaborate with international teams and work on high-impact projects
• Participation in annual global company summits around the world

Expert Career Tips for Marketing & Communication Lead Italy Roles

To succeed in a competitive market as a Marketing & Communication Lead Italy , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Marketing & Communication Lead Italy requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Marketing & Communication Lead Italy position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.