Head of Go to Market - Heartbeat AI (m/f/d) | JobSetuu

Deine Position

As Head of Go-to-Market - Heartbeat AI, you own the commercial success of Heartbeat AI across all markets we operate in - from value proposition and pricing to launch execution and scaling what works. You lead and grow a team in Germany and orchestrate execution across product, marketing, sales, operations, and our partner ecosystem.

• Own commercial success across markets: You own the business case and economic viability of Heartbeat AI in each market - from take rates and margin logic to revenue architecture. You make the calls that turn market presence into commercial performance.
• Shape the offering today and define what comes next: You define the value proposition, bundle logic, and pricing architecture across our hardware, software, energy, and services portfolio. You sharpen what we sell, how it is packaged, and how it monetizes - and you define the next big thing we bring to market.
• Define what makes us win in each market: You sharpen Heartbeat AI's competitive edge in each market by understanding local competition, where we differentiate, and how our value proposition needs to adapt. You translate that into the offer customers actually see.
• Connect product, marketing, and sales: You align Heartbeat AI with marketing and sales - defining sales enablement, training, and the product requirements that come back from the field - so what we build and what we sell pull in the same direction.
• Drive launch readiness and post-launch performance: You own end-to-end go-to-market, not just go-live: launch readiness, conversion performance, post-launch optimization, and scaling the setups that prove themselves commercially.
• Build the partner landscape we rely on abroad: You identify, approach, and negotiate with third-party suppliers in each market for the parts of the system we build in-house in Germany, owning the commercial terms that let us scale reliably across geographies.
• Lead and grow a high-performing team: You build, guide, and develop a team of go-to-market and project management specialists in Germany, setting the bar for how the function operates and scales.
• Orchestrate cross-functional execution: You align stakeholders across product, marketing, sales, operations, partners, and commercial functions to turn strategy into decisions - and decisions into shipped, scalable outcomes.

Dein Profil

• You bring 8+ years of experience in commercial, go-to-market, or growth leadership roles with clear ownership of business case, pricing, and commercial outcomes, ideally in a scale-up environment.
• You have scaled offerings across multiple markets and know how to balance central commercial logic with local market realities.
• You have shaped value propositions and commercial models end-to-end: pricing architecture, bundle and packaging logic, monetization design, and the economics that make them work.
• You have shaped competitive positioning and understand how to translate market and competitor intelligence into sharper offerings.
• You have led launches end-to-end and know how to drive post-launch performance - from sales enablement and conversion to scaling what proves itself commercially.
• You have worked closely with marketing and sales functions, shaping enablement, training, and the product-requirement feedback loop from the field.
• You have run commercial negotiations with third-party suppliers or partners and are comfortable owning the outcome end-to-end.
• You have built and led a team of GtM, commercial, or project management specialists and know how to develop people while setting a high bar for execution.
• You bring strong stakeholder management and execution skills - you align cross-functional teams across product, operations, and commercial functions and drive decisions without losing momentum.
• Experience with complex B2C or B2B2C offerings in energy-tech, hardware-plus-software, or comparable categories is a strong plus.
• You communicate clearly and concisely in English (C1/C2). German is a plus but not a requirement.
• You operate with ownership and pragmatism - you make decisions with incomplete information, course-correct quickly, and bring others along.

Benefits

• You are part of an international, dynamic, and highly motivated team of people who have proven to make things happen
• With your work, you accelerate the "energy transition" and hence have a direct impact on our climate
• Work with and learn from other super-smart colleagues
• You will enjoy direct contact with core decision-makers
• You will enjoy the best chances of entering full-time in one of Europe’s most thriving scaleups
• You work remotely (Germany-wide), with offices in Hamburg, Berlin or Munich
• Create a healthy balance alongside your work and enjoy all the benefits of the EGYM Wellpass
• Benefits and discounts are yours with Futurebens
• Whether city bike or e-bike - be flexible with our job bike leasing and do something good for the environment at the same time

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Expert Career Tips for Head of Go to Market - Heartbeat AI (m/f/d) Roles

To succeed in a competitive market as a Head of Go to Market - Heartbeat AI (m/f/d), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Head of Go to Market - Heartbeat AI (m/f/d) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Hamburg and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Hamburg, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Head of Go to Market - Heartbeat AI (m/f/d) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.