Growth Product Manager (m/w/d) | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Berlin
• Job Type: Full-Time

Job Description

keleya is an innovative FemTech startup based in Berlin that offers expectant and new parents high-quality support and resources to help them enjoy a healthy and happy pregnancy, birth, and parental leave.

Our mobile app is unique in its combination of a personalized pregnancy calendar, a health tracker, and a selection of workouts, recipes, and a midwife chat for expectant and new mothers—much of it covered by health insurance at no cost to endusers. Since our founding in summer 2017, we have been working on our mission with passion, agility, and team spirit and have already supported over 1.000,000 women.

The Role: We're looking for a Growth Product Manager (m/w/d) to own, build, and accelerate our user acquisition and conversion funnels, from awareness to in-app point of subscription, across paid and organic channels.

At keleya, our growth is powered by a B2B2C model: we partner with health insurers who offer our app as a covered benefit to their members, meaning our success depends on driving meaningful engagement that insurers can stand behind. You'll lead a cross-functional squad and collaborate closely with our marketing and business development teams to drive measurable growth of our B2B2C model and align creative output with keleya's yearly goals.

Tasks

• Lead experiments from top-of-funnel awareness through to in-app subscription conversion, using data to inform prioritization and strategy.
• Own marketing growth verticals: Paid Marketing, SEO, and Organic Acquisition.
• Partner with marketing and business development to align campaigns, messaging, and health insurance partnerships with growth targets.
• Manage paid ad platforms (Google Ads, Meta, TikTok, etc.), track acquisition performance, and connect campaign data to in-app behavior and retention.
• Optimize SEO with our creative team and site structure for organic performance and scalability, including ongoing website maintenance and measurement.
• Translate insights into actionable growth initiatives, balancing creative testing across channels and touchpoints.

Requirements

• 3+ years of experience in growth marketing or growth product (ideally both)
• Expertise in paid marketing, download attribution, and acquisition funnel optimization.
• Solid understanding of SEO principles, analytics tools, and web management best practices.
• Strong analytical mindset with a deep understanding of user journeys and activation levers, able to connect top-of-funnel data to in-app behavior, identify drop-off points, and translate insights into experiments that drive retention and subscription conversion.
• Comfortable using AI tools and workflows to improve speed, output quality, and decision-making across growth initiatives.
• Collaborative communicator, capable of bridging growth, marketing, and product disciplines.
• Working proficiency in English; German is a strong plus.

Benefits

• An opportunity to work on meaningful digital health solutions that create true impact.

• Independent work with real responsibility in a fast-growing FemTech startup.

• Flexible working arrangements and a supportive team environment.

• Hybrid working model — home office and team days at our office in Berlin-Mitte.

• A supportive, diverse, and motivated team that wants to grow together.

• Team events, yoga classes, mindfulness formats, and much more.

• Urban Sports Club or pluxee membership.

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Expert Career Tips for Growth Product Manager (m/w/d) Roles

To succeed in a competitive market as a Growth Product Manager (m/w/d), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Growth Product Manager (m/w/d) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Berlin and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Berlin, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Growth Product Manager (m/w/d) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.