Google Ads Manager (m/w/d) - B2B Lead Generation | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Coesfeld
• Job Type: Full-Time

Job Description

Wir sind Platzhirschen – eine Performance-Marketing-Agentur mit Fokus auf B2B-Dienstleister und Lead Generation. Wir sehen Google Ads nicht als Klick-Maschine, sondern als Wachstumshebel für unsere Kunden.

Dafür haben wir unser eigenes KI-gestütztes System gebaut, das uns Audits, Analysen und Reports automatisiert abnimmt – damit wir uns auf das konzentrieren können, was wirklich zählt: Strategie, Offer, Tracking und saubere Execution.

Bei uns arbeitest du mit modernen Tools, triffst deine eigenen Entscheidungen und siehst direkt, was deine Arbeit bei unseren Kunden bewirkt. Wir sind klein genug, dass du gestaltest – und professionell genug, dass es Spaß macht.

Aufgaben

Du denkst in Leads, nicht in Klicks. Du weißt, dass ein schlechter CPA selten am Keyword liegt, sondern meistens an Tracking, Offer oder Landing Page. Genau dafür holen wir dich:

• Du betreust deine eigenen Kunden-Accounts – vom Setup über die laufende Optimierung bis zum Strategie-Call

• Du baust Google Ads Kampagnen (Search, Performance Max), die wirklich Leads liefern – nicht nur Traffic

• Du schreibst Ad Copy (RSAs), die zur Landing Page passt, und leitest Angles aus echten Offer-USPs ab

• Du denkst in Funnels: Keyword → Landing Page → Formular → Lead – und findest die Schwachstellen

• Du setzt Conversion Tracking sauber auf (GA4, GTM, Conversion Actions, Attribution) und erkennst, wann Tracking kaputt ist

• Du führst Keyword Research, Search Term Mining und pflegst Negatives systematisch

• Du optimierst laufend auf CPA / CPL und bringst Budgets dort hin, wo sie performen

• Du führst Reporting-Meetings mit Kunden, erklärst Zahlen verständlich und führst die strategische Kommunikation

• Du arbeitest mit unserem KI-System, das dir Datenpulls, Audits und Reports abnimmt – damit du dich auf die Strategie konzentrieren kannst

Qualifikation

Uns interessieren keine Jahre auf dem CV – uns interessiert, was du kannst. Zeig uns einen Account, den du groß gemacht hast, und wir reden.

Must-have:

• Du kannst Google Ads Kampagnen eigenständig aufsetzen, strukturieren und skalieren (Search, idealerweise auch Performance Max)

• Du hast Erfahrung in Lead Generation – B2B, Dienstleister, Handwerk, SaaS oder Ähnliches

• Du verstehst Conversion Tracking (GA4, GTM, Conversion Actions) – und erkennst, wann Tracking kaputt ist

• Du denkst in CPA / CPL und kannst Unit Economics lesen

• Du schreibst klare Ad Copy, die zur Landing Page passt (Message-Match)

• Du kommunizierst strukturiert – intern per Dokumentation, extern in Kunden-Calls auf Augenhöhe

• Du arbeitest eigenverantwortlich, dokumentierst sauber und hältst deine Strukturen

Nice-to-have:

• Funnel- und Landing-Page-Building (Framer, Elementor, WordPress)

• Server-Side Tracking, Offline-Conversion-Import, CRO-Grundlagen

• Erfahrung mit Meta Ads, LinkedIn Ads oder TikTok Ads

• Lust, mit KI-Tools im Marketing-Stack produktiv zu arbeiten

Benefits

• Überdurchschnittliches Gehalt – wir zahlen für Leistung, nicht für Präsenz

• Weiterbildung komplett bezahlt – Zertifizierungen, Konferenzen, Kurse, Coachings. Wenn es dich besser macht, übernehmen wir es.

• Moderner Tool-Stack – MacBook, Premium-Tools und unser internes PPCOS-System, das dir die Drecksarbeit abnimmt

• Flexible Arbeitszeiten – wir interessieren uns für Ergebnisse, nicht für Stempelkarten

• 30 Urlaubstage

• Remote oder Büro in Coesfeld – arbeite dort, wo du am produktivsten bist

• Klare Karriereperspektive – Team Lead / Head of Ads ist bei uns keine leere Versprechung, sondern der logische nächste Schritt für Performer

• Vollzeit oder Teilzeit möglich – wir passen das Modell an dich an, nicht umgekehrt

Klingt nach dir? Dann schick uns deine Bewerbung!

Wir brauchen keinen Anschreiben-Roman. Schick uns:

1. Deinen CV

2. Einen kurzen Absatz dazu, warum du Lust auf uns hast

3. Ein Case-Beispiel oder eine Zahl, auf die du stolz bist (z.B. "CPA von X auf Y gedrückt", "Account von Z auf … skaliert")

Zeig uns lieber, was du gebaut hast, als zu beschreiben, was du können willst.

Wir freuen uns auf dich.

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Expert Career Tips for Google Ads Manager (m/w/d) - B2B Lead Generation Roles

To succeed in a competitive market as a Google Ads Manager (m/w/d) - B2B Lead Generation, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Google Ads Manager (m/w/d) - B2B Lead Generation requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Coesfeld and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Coesfeld, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Google Ads Manager (m/w/d) - B2B Lead Generation position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.