Global Head of Brand Media

Description

Job Overview

• Role: Global Head of Brand Media
• Company: Wolt - English
• Location: Berlin, Berlin, Germany
• Employment Type: Full-Time
• Category / Department: Various
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: Arbeitnow

Job Description

As the Global Head of Brand Media, you will be responsible for defining and leading Wolt's global brand media planning and buying strategy across offline and online upper and mid-funnel channels. Your job will be to transform the role of brand media from reach-based spend into a measurable growth lever that directly ties into business impact both on short and long term. You will own how we invest in awareness and consideration at scale, ensuring media decisions are data-informed (in line with media best practices and evolution, such as attention metrics), market-appropriate, and clearly connected to long-term business growth.

This role requires a strategic leader with deep media expertise, a strong commercial mindset, and the ability to operate across markets with varying levels of maturity. A core part of the role is building global standards, measurement frameworks, and ways of working that enable effective local execution while improving transparency, efficiency, and impact. The role will report directly to the Director of Growth Marketing & Innovation.

What you'll be doing

• Set global brand media strategy: Define the principles, frameworks, and investment approach for offline and upper/mid-funnel digital media, translating business objectives into clear planning guidance.
• Build scalable planning and buying frameworks: Partner with brand, creative, and strategy teams to establish best practices that improve consistency, effectiveness, and long-term brand equity.
• Clarify the role of brand in the growth mix: Articulate how awareness and consideration contribute to demand, growth, and market maturity across different contexts.
• Develop measurement and learning systems: Build a robust measurement and "inspection" framework that quantifies the impact of top-of-funnel investment on business outcomes and supports confident decision-making.
• Drive holistic investment planning: Work closely with performance marketing and analytics partners to ensure brand and performance investments are coordinated, mutually reinforcing, and measured appropriately.
• Enable strong local execution: Collaborate with regional and local teams on planning cycles, budgets, priorities, and execution standards—balancing global consistency with local market needs.
• Lead agency and vendor strategy: Own agency and partner relationships, ensuring clear expectations, transparency, quality, and accountability.
• Build and develop a high-performing team: Hire, mentor, and support a global team, strengthening expertise, leadership, and strategic thinking across regions.
• Continuously improve through testing: Encourage experimentation and iterative learning based on market insights, consumer behavior changes, and evolving media best practices (e.g., attention and quality metrics).

Our humble expectations

We recognise that great candidates may not meet every requirement. If you're excited about this role and can demonstrate many of the skills below, we encourage you to apply.

Experience and expertise

• Significant experience in brand media planning and buying, media strategy, or marketing leadership, ideally in multi-market or global environments.
• Strong understanding of offline channels (e.g., out-of-home/DOOH, TV/CTV/streaming, audio) and upper/mid-funnel digital channels (e.g., programmatic, paid social).
• Experience building scalable frameworks and operating models that support global standards with effective local execution.
• Demonstrated ability to connect brand media investment to brand outcomes and business impact using a mix of measurement approaches (e.g., MMM, incrementality testing, controlled experiments, brand lift studies).
• Comfort working with large budgets and making investment trade-offs informed by performance, risk, and long-term value.

Leadership and ways of working

• Proven ability to influence and collaborate with senior stakeholders and cross-functional partners (e.g., brand, performance, analytics, finance, procurement).
• Experience leading agencies and vendors with clear governance, quality standards, and accountability.
• Strong people leadership skills, including coaching, building capabilities, and supporting team growth in a distributed environment.
• Excellent communication skills and the ability to present strategy, trade-offs, and learning plans clearly to senior leadership.

Nice to have

• Experience in high-growth consumer, marketplace, or on-demand businesses.
• Exposure to new measurement signals and media quality approaches (e.g., attention metrics, creative quality measurement, geo-testing methodologies).

What we offer

Joining Wolt as the Global Head of Brand Media means taking on a massive technical and creative challenge: proving that brand building is a measurable science. You will have a seat at the table to define how we spend significant marketing capital, moving us away from generic reach toward a sophisticated, data-backed approach to brand equity.

This is a role for a commercial leader who wants to bridge the gap between "big ideas" and "big impact," working in a fast-paced environment where your work directly influences our status as a community-favorite brand. You'll have the autonomy to build a global media backbone from the ground up, supported by a leadership team that values clear narratives and real business outcomes over corporate fluff.

Next steps

Our hiring process prioritizes quality over speed to ensure we find the right long-term fit for this critical role. Candidates move through the process one step at a time, typically starting with an initial screen and a hiring manager interview, followed by a peer interview and a take-home case study presentation, concluding with a final value-fit conversation.

Find Jobs in Germany on Arbeitnow

Salary & Compensation

The salary for this position has not been publicly disclosed. Compensation is typically determined based on your experience, skills, and interview performance. Use your research on industry benchmarks and the cost of living in the role's location to negotiate effectively.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: On-Site / Full-Time

This is an on-site, full-time position. You will be expected to report to the office or designated work location during standard business hours, Monday through Friday. Some companies offer flexible start and end times or occasional work-from-home days at the manager's discretion. The company fosters a collaborative environment with open workspaces, dedicated meeting rooms, and structured team events.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Resume and application screening
2. Introductory phone or video call with HR
3. Role-specific skill or competency interview
4. Final interview with the hiring manager or panel
5. Reference checks and offer discussion

Tip: Research the company's products, culture, and recent news thoroughly before each interview round.

About the Employer

Wolt - English is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Berlin, Berlin, Germany. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Arbeitnow.

How to Apply & Preparation Tips

To apply for the Global Head of Brand Media position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.