Director Social Media Marketing | JobSetuu

Description

Job Overview

• Source: RemoteOK

Job Description

WE ARE STARFACE

Since launching in 2019, Starface has transformed the historically negative experience of having acne into something joyful, relatable, and expressive. As the first complexion brand to combine efficacy and optimism, we’ve created a category of our own: effective, playful skincare that makes people feel good. We take skincare concerns once thought of as flaws and turn them into opportunities for self-expression—because it’s all just skin.

From our colorful hydrocolloid pimple patches to limited-edition collaborations with fan-favorite characters like Hello Kitty and Snoopy—and fashion brands like Marc Jacobs’ Heaven—Starface lives at the intersection of beauty, culture, and community. Alongside our award-winning patches, we now offer salicylic acid skincare, pore strips, and lip balm. Many of our products, including Star Balm, were born from years of customer demand, reflecting our ability to grow across categories while staying true to who we are.

Starface World is a positively uplifting place where everyone is safe and accepted exactly as they are. We support causes and actively work to help build a more supportive universe. That same philosophy guides how we care for skin: we don’t identify imperfections—we nurture what’s there.

Our team is a growing group of passionate, empathetic, creative people who are eager to learn. We are committed to a sustained focus on diversity, equity, anti-racism, and inclusion.

your impact @ starface

Starface is seeking a Director, Social Media Marketing to lead the strategic direction of our social presence across platforms. In this role, you’ll report directly to our SVP of Marketing and oversee the evolution of our platform strategy, content planning, and organic social ecosystem while helping strengthen the connection between organic and paid social efforts.

You’ll be the person with the clearest and most complete view of our social presence at any given moment—bringing together performance insights, cultural relevance, platform expertise, and creative thinking to help Starface stay ahead of where social is going, not just keep pace with it.

The right person for this role is deeply strategic but highly executional, creatively sharp without needing to own the creative itself, naturally collaborative, and obsessed with online culture and platform evolution. They know how to turn insights into action, write strong briefs that inspire great work, and create systems that make teams stronger.

At Starface, we love people who defy convention and welcome an attitude of exploration into the bold and creative in all that we do. If you are a culturally fluent social strategist who thrives in fast-moving environments and loves building brands with real community impact, and all of this resonates with you so far, please keep reading!

we’ll count on you to

• Own and evolve Starface’s social media and platform strategy across TikTok, Instagram, YouTube, and emerging platforms
• Lead the social content calendar and ensure every piece of content ladders back to a clear strategic purpose
• Develop thoughtful, actionable creative briefs that push ideas forward and help unlock stronger creative work
• Partner closely with the creative team, including our Director of Social Content to ensure strategy enhances creativity rather than constrains it
• Create and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Monitor social performance and translate insights into recommendations and next steps
• Maintain and grow Starface on TikTok and Instagram while helping identify and build meaningful presence on new and emerging platforms
• Build a stronger feedback loop between organic and paid social, ensuring learnings are shared consistently across teams
• Collaborate regularly with paid media partners to align on content needs, testing opportunities, and performance insights
• Manage external agency partners and ensure high-quality strategic output and execution
• Monitor content performance and turn insights into actionable recommendations that improve creative and business outcomes
• Build and continuously refine platform-specific playbooks, KPIs, benchmarks, and reporting frameworks
• Stay deeply informed on platform shifts, internet culture, creators, and competitive activity—and bring forward what’s actually worth paying attention to
• Lead, mentor, and support two direct reports while helping elevate the overall social function

this role is for you if

• You’ve spent 6+ years leading social strategy and managing owned channels for a consumer brand, ideally in beauty, fashion, lifestyle, or CPG
• You’ve worked at a brand known for strong social storytelling and cultural relevance—not just large media budgets
• You know TikTok and Instagram natively and understand how platform behavior evolves in real time
• You’ve built social strategies and reporting frameworks from scratch
• You have hands-on experience aligning organic and paid social teams in meaningful ways
• You know how to write briefs that creatives actually want to use
• You’re equally comfortable thinking strategically and getting into executional details
• You’ve managed agencies and know how to get the best work out of external partners
• You can confidently collaborate with creative leadership while respecting creative ownership
• You’re proactive, curious, collaborative, and genuinely excited by what’s next in social culture

salary & benefits

• The compensation range for this role is a $140,000-$160,000 base depending on level of experience, as well as bonus eligibility.
• Additional benefits include:
• Access to high-quality health care options
• Access to a 401k with 5% employer match eligibility
• 4 weeks of vacation plus up to 20 paid holidays
• 12 weeks fully paid parental leave
• 5 days of pet-ernity leave for pet adoption
• Home office & internet supplement stipend
• Annual learning & development stipend
• Flexible Fridays, and Summer Fridays
• Fully remote work environment
• ...and much, much more!

Starface is an Equal Opportunity Employer where the spirit of inclusion feeds into everything that we do. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates. We believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Starface is committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

Expert Career Tips for Director Social Media Marketing Roles

To succeed in a competitive market as a Director Social Media Marketing , you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Director Social Media Marketing requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Director Social Media Marketing position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.