Digital Marketing Manager:in Content & Performance (m/w/d) | JobSetuu

Description

Job Overview

• Source: Arbeitnow
• Location: Lübeck
• Job Type: Full-Time

Job Description

Seit 1999 machen wir bei TRIOVEGA aus Cybersecurity einen Wettbewerbsvorteil. Mit edge.SHIELDOR schützen wir industrielle Anlagen vom Legacy-Bestand bis zum Neubau, erschließen mit service.factoryINSIGHTS Produktionspotenziale und entwickeln individuelle, sicherheitszertifizierte Software. Zertifiziert nach IEC 62443, ISO 27001 und TISAX Level 3, mehrfach ausgezeichnet und mit hoher Kundenzufriedenheit – und mit einem klaren Anspruch: Securely Shaping Your Future.

Bisher haben wir unser Marketing überwiegend über Agenturen gesteuert. Das ändern wir. Wir holen Content, Web und Kampagnen ins Haus – und bauen sie von Anfang an KI-first. Du bist die zentrale Person, die diesen Aufbau gestaltet: Du machst selbst, entscheidest mit und steuerst dort, wo externe Partner sinnvoll sind. Kein Verwalten von Agentur-Abstimmungen, sondern echtes Bauen.

Aufgaben

Website: Du baust und pflegst unsere Unternehmenswebsite – Inhalte, Landingpages, SEO und technische Betreuung im CMS.

Content: Du produzierst Blogartikel, Case Studies und Referenzen, die unsere Expertise in OT-Security, CRA und Industrie 4.0 greifbar machen – auf Deutsch und Englisch.

Social Media: Du bespielst unsere Kanäle (v.a. LinkedIn) mit eigener Redaktionsplanung und baust Reichweite in unseren Zielbranchen auf.

Messen & Events: Du bereitest unsere Messeauftritte vor (z.B. SPS, ManuSec, Hannover Messe), bist vor Ort dabei und ziehst danach den Content daraus.

Performance: Du planst, schaltest und optimierst unsere bezahlten Kampagnen (LinkedIn Ads, Google Ads) datenbasiert, verantwortest Budget und KPIs und baust unsere Leadgen-Strecken kontinuierlich aus.

KI-first arbeiten: Du setzt KI-Tools produktiv ein – für Content-Produktion, Bild/Video, Recherche, SEO und Automatisierung – und baust wiederverwendbare Workflows, statt jede Aufgabe manuell zu erledigen.

Marke & Konsistenz: Du hältst unser Corporate Design und unseren Ton über alle Kanäle konsistent.

Qualifikation

3–6 Jahre Erfahrung im Marketing, idealerweise im B2B-, Tech-, Industrie- oder Software-Umfeld.

Nachweisbare Praxis in mindestens zwei Kernbereichen: Content/Redaktion, Website/CMS/SEO, Social Media oder Performance-Kampagnen (Paid Social / SEA) – und Lust, in die anderen hineinzuwachsen.

Solides Verständnis von Kampagnensteuerung: Budget, Zielgruppen, KPIs, A/B-Tests und Reporting.

Aktive, nachweisbare KI-Praxis: Du arbeitest bereits heute mit KI-Tools (z.B. für Text, Bild, Video, Recherche, Automatisierung) und kannst zeigen, wie du damit Ergebnisse und Tempo verbesserst. Das ist für uns ein Muss-Kriterium, kein Nice-to-have.

Sehr gutes Deutsch und verhandlungssicheres Englisch in Wort und Schrift.

Selbstständige, umsetzungsstarke Arbeitsweise – du gestaltest gern von der leeren Seite aus.

Bereitschaft zu gelegentlichen Reisen (Messen, Events).

Ein Plus, kein Muss: Grundverständnis für technische/regulatorische Themen (Cybersecurity, IEC 62443, CRA, NIS2), Erfahrung mit Tools wie HubSpot, Matomo, Adobe- oder Canva-Ökosystem sowie Video-/Grafik-Grundlagen.

Benefits

Die Chance, eine Marketingfunktion neu aufzubauen und zu prägen – mit direktem Draht zur Geschäftsführung.

Ein zukunftssicheres Thema (OT-Security ist ein Wachstumsmarkt) und ein etabliertes, ausgezeichnetes Unternehmen im Rücken.

KI-first als gelebtes Prinzip: moderne Tools, Budget und Freiraum zum Experimentieren.

Hybrides Arbeiten mit Basis in Lübeck, flexible Gestaltung und Weiterbildung.

Ein kollegiales Team, kurze Wege und echte Verantwortung.

Klingt nach dir? Dann freuen wir uns auf deine Bewerbung – gern mit Arbeitsproben oder Beispielen, bei denen du KI produktiv eingesetzt hast. Wir melden uns zeitnah und laden dich zu einem ersten Kennenlerngespräch ein.

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Expert Career Tips for Digital Marketing Manager:in Content & Performance (m/w/d) Roles

To succeed in a competitive market as a Digital Marketing Manager:in Content & Performance (m/w/d), you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Digital Marketing Manager:in Content & Performance (m/w/d) requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Lübeck and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Lübeck, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Digital Marketing Manager:in Content & Performance (m/w/d) position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.