Description

Job Overview

• Role: Creative Strategist
• Company: RemoteOK Company
• Location: Remote
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: Remote OK

Job Description

Build, Scale & Operate Leading DTC Brands alongside A-Players

Maneuver Marketing

Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.

In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.

These results caught the attention of The Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.

This is just the beginning of our journey, and you could be part of the next stage of our growth!

Your Next Role

As a Creative Strategist (TikTok), you’ll be at the forefront of turning TikTok into a high-leverage growth channel for our DTC supplements brand.

You’ll be owning creative strategy for TikTok across key growth surfaces including organic content, paid ads, and TikTok Shop. Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok-specific strategies.

Serving a primarily female demographic aged 35–65, you’ll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to TikTok while delivering measurable business impact.

You’ll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing TikTok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion.

What You’ll Do

Drive TikTok Channel Growth Through Creative Strategy

• Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content.

• Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation.

• Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.

Conduct In-Depth TikTok Creative Research

• Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns.

• Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities.

• Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.

Execute a Strategic TikTok Testing Process

• Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles.

• Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly.

• Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.

Create for Every Stage of the TikTok Customer Journey

• Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent.

• Craft content that matches user mindset across different entry points — such as educational or entertaining content for organic reach, direct response ads for paid acquisition, and conversion-focused assets for TikTok Shop.

• Ensure content is both platform-native and strategically aligned to broader brand and product goals.

Build Engaging, Native, High-Converting Content

• Develop ad concepts and organic content built for TikTok’s unique content ecosystem, with strong emphasis on attention, retention, relatability, and action.

• Shape concepts that feel authentic to the platform while still delivering clear performance outcomes.

• Identify trends, creator behaviors, editing styles, and storytelling devices that can be adapted into high-performing branded content.

Support TikTok Shop Growth

• Partner with relevant stakeholders to develop creatives that improve TikTok Shop performance, including product storytelling, offer communication, social proof, and conversion-focused content.

• Help shape content that shortens the path from discovery to purchase within the TikTok ecosystem.

• Test and refine creative approaches that improve product page engagement, click-through, and sell-through.

Optimize Conversion Levers Through Creative

• Identify content and funnel bottlenecks specific to TikTok traffic and user behavior.

• Improve performance through testing of key creative levers such as hooks, pacing, CTAs, product demonstration, proof elements, creator delivery, and offer framing.

• Apply insights rapidly to improve click-through rates, engagement quality, and downstream conversion.

How You’ll Succeed

• Consistently develop TikTok creatives that drive strong engagement, click-through rates, hold rates, and conversion performance.

• Contribute meaningfully to TikTok becoming a scalable acquisition and growth channel across organic, paid, and TikTok Shop surfaces.

• Deliver concepts that combine platform relevance with commercial impact, balancing native storytelling with direct response performance.

• Help uncover repeatable creative insights that improve testing velocity, creative hit rate, and overall TikTok efficiency.

• Strengthen collaboration between Growth Marketing and Product Marketing by translating TikTok learnings into scalable growth opportunities for the wider business.

What You Bring

• 5+ years in DTC creative strategy, performance creative, or growth-focused content development, ideally with meaningful experience on TikTok.

• Strong portfolio showcasing short-form content, direct response creative thinking, and an understanding of what makes content perform in-feed.

• Deep familiarity with TikTok as a platform, including content trends, creator dynamics, paid creative best practices, and shopping behavior.

• Experience developing concepts across both organic and paid social, with strong instincts for platform-native storytelling.

• Strong grasp of creative testing methodologies, including how to evaluate and iterate on hooks, formats, messaging, and visual delivery.

• Ability to bridge brand, content, and performance thinking — creating work that is engaging, culturally relevant, and conversion-oriented.

• A passion for psychology, storytelling, video, design, and consumer behavior that translates into compelling customer-centric creatives.

• Proactive engagement with emerging trends, creators, platform changes, and best practices across TikTok and the wider DTC creative ecosystem.

Salary & Compensation

The salary for this role is not publicly disclosed. Based on industry benchmarks, roles of this type in India or remote-first companies typically offer compensation in line with market rates for the experience level required. We recommend researching platforms like Glassdoor, Levels.fyi, or AmbitionBox to gauge expected ranges before your offer discussion.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: Fully Remote

This role is designed for a fully remote work arrangement. You will have the flexibility to work from any location, provided you have a stable internet connection and can align with the team's core collaboration hours. The company supports remote employees with the necessary tools, virtual team-building activities, and regular check-ins to ensure productivity and a strong sense of belonging. Equipment and home-office stipends may be provided — check the job listing or confirm during the offer stage.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Resume and application screening
2. Introductory phone or video call with HR
3. Role-specific skill or competency interview
4. Final interview with the hiring manager or panel
5. Reference checks and offer discussion

Tip: Research the company's products, culture, and recent news thoroughly before each interview round.

About the Employer

RemoteOK Company is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Remote. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Remote OK.

How to Apply & Preparation Tips

To apply for the Creative Strategist position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

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Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.