Description

Job Overview

Source: Jobicy

Job Description

Conversica is seeking a hands-on Content Marketing Manager to help drive awareness, engagement, and market presence through compelling content, marketing programs, and brand storytelling.

This role is responsible for creating, managing, and executing external marketing initiatives that support company growth and visibility. The ideal candidate is a strong writer, storyteller, and marketing generalist who can independently turn ideas into polished marketing assets and maintain a consistent marketing presence across channels.

This is an individual contributor role focused on execution rather than people management. The successful candidate will work closely with leadership and cross-functional teams to create content, manage website updates, support marketing campaigns, and help bring Conversica's story to market.
This is a remote role based in the United States.

Key Responsibilities

Content Creation & Storytelling

Create and manage blogs, articles, customer stories, case studies, thought leadership content, and industry-focused content.
Partner with leadership and subject matter experts to transform ideas and expertise into compelling external content.
Develop content that supports company messaging, market positioning, and business priorities.
Maintain an editorial calendar and content roadmap.

Website & Digital Presence

Manage and maintain website content, including page updates, landing pages, messaging updates, and content publishing.
Help ensure website content remains current, relevant, and aligned with company priorities.
Partner with internal stakeholders and external vendors as needed to support website enhancements and improvements.

Marketing Campaigns & Brand Execution

Coordinate and execute marketing campaigns across digital channels.
Support product launches, announcements, webinars, events, and other marketing initiatives.
Create and maintain marketing assets that support awareness, engagement, and lead generation efforts.
Help ensure consistency of messaging, branding, and visual presentation across customer-facing channels.

Customer & Industry Marketing

Develop customer success stories and use cases that highlight business outcomes and customer value.
Create content that supports industry awareness and thought leadership.
Identify opportunities to amplify customer wins, company milestones, and market insights.

Cross-Functional Collaboration

Partner closely with leadership, sales, customer success, product, and other teams to identify content opportunities and marketing priorities.
Coordinate marketing efforts across departments to ensure timely execution and alignment.
Serve as a marketing resource for company-wide initiatives requiring external communications and content support.

Qualifications

Required

5+ years of experience in B2B SaaS marketing, content marketing, or related marketing roles.
Exceptional written communication, editing, and storytelling skills.
Experience creating content in partnership with subject matter experts and executive leaders.
Experience managing website content and digital marketing initiatives.
Ability to independently manage multiple projects and priorities.
Strong organizational skills and attention to detail.
Comfortable working in a fast-paced, evolving environment.

Preferred

Experience in SaaS, AI, technology, automotive, or related industries.
Experience supporting website launches, rebranding efforts, or major marketing initiatives.
Familiarity with content management systems, marketing automation tools, and analytics platforms.
Experience creating customer stories, thought leadership content, and executive communications.

Why Join Conversica?

Conversica is entering an exciting new phase of growth and innovation. As a profitable company with a strong foundation in AI-powered customer engagement, we're investing in our people, products, and future growth.

At Conversica, you'll have the opportunity to:

Make a visible impact in a small, high-performing company where individual contributions matter
Work closely with executive leadership and cross-functional teams to help shape business strategy and operational excellence
Solve meaningful challenges at the intersection of technology, revenue, customer experience, and business operations
Enjoy a high level of ownership, autonomy, and trust in a fully remote environment
Collaborate with curious, pragmatic teammates who value learning, continuous improvement, and results
Participate in the company's future success through bonus and equity opportunities

If you're someone who enjoys building better systems, improving processes, and helping organizations scale, you'll find plenty of opportunities to make an impact at Conversica.

The base salary range for this role is $120,000 - $140,000 per year, depending on location, experience, and job-related skills. This role is also eligible for an annual bonus target of 10% of base salary, bringing the total target cash compensation range to $132,000 - $154,000.

In addition, Conversica offers flexible PTO and paid holidays, comprehensive medical, dental, and vision coverage, a 401(k) plan, equity grant eligibility, and a remote-first, collaborative work environment.

Use of AI in the Hiring Process

As an AI company, we recognize that candidates may use AI tools to research, prepare, and improve application materials. However, we expect all application materials, assessments, and interview responses to accurately reflect your own experience, skills, and work. Authenticity, transparency, and professional integrity are important parts of our hiring process.

Expert Career Tips for Content Marketing Manager Roles

To succeed in a competitive market as a Content Marketing Manager, you need more than just technical skills. Here are some expert strategies to elevate your profile:

Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Content Marketing Manager requirements.
Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

Resume screening
HR call
Skill interview
Final manager interview
Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Content Marketing Manager position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.

Content Marketing Manager | JobSetuu

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