Brand Marketing Insights & Research Lead

Description

Job Overview

• Role: Brand Marketing Insights & Research Lead
• Company: Wolt - English
• Location: Berlin, Berlin, Germany
• Employment Type: Full-Time
• Category / Department: Various
• Salary: Competitive / Not Disclosed — confirm during interview
• Listing Source: Arbeitnow

Job Description

We are seeking a strategically rigorous and analytically strong Brand Marketing Insights & Research Lead to establish and lead the Brand Marketing Insights capability within the Brand Growth organization.

Reporting to the Senior Director of Brand Growth, this role will build the insight engine that powers our ambition to make Wolt "the easiest brand to think of and the easiest to choose, every day." The function will strengthen decision quality upstream for brand marketing, informing brand strategy, positioning, briefs, and creative choices, while tightening accountability downstream by measuring what worked, against which objective, and versus whom.

This is a foundational role. The mandate is to design, operationalize, and scale a dedicated Research & Insights capability that embeds evidence-based brand building into the core of how we plan, execute, and evaluate marketing.

Why This Role Matters

Wolt's growth challenge is shifting from capturing demand to generating it. In fast-choice, habit-led categories, customers choose from a short mental list. Leading indicators such as spontaneous awareness and first-choice consideration determine whether we are on that list and whether we become the default.

Today, brand strategy and insight are not consistently codified across markets. This results in variable messaging, inconsistent creative quality, and learning that does not travel. Without a structured insight function, we risk defaulting to short-term performance signals and subjective creative debates.

The Brand Marketing Insights & Research Lead will establish the systems, tools, and learning loops required to build durable memory structures in advertising and measurable brand advantage.

What you'll be doing

Establish the Brand Insights Function

• Design and build the Brand Marketing Insights & Research capability from the ground up
• Define frameworks, governance, and operating models for how insight informs brand decision-making
• Partner with Consumer Insights Manager, Analytics, Finance, and Brand Growth leadership to define budget, tools, and roadmap for scaling the function
• Establish a repeatable insight-to-action loop embedded across global and market teams
  
  

Insight Inputs: Strengthening Decisions Before We Build

Brand Strength & Positioning

• Own the measurement and interpretation of brand health indicators (e.g., spontaneous awareness, first-choice consideration, preference, key associations)
• Monitor competitive narratives and category positioning to inform strategic choices
• Identify where the brand is strengthening or weakening versus competitors

Audience & Occasion Understanding

• Consolidate audience and occasion insights to inform fewer, higher-impact campaigns
• Identify priority audiences, messages, and brand pillars with highest commercial potential
• Ensure insights travel across markets to support repeatable, scalable campaign formats

Message & Creative Development Support

• Implement structured message testing for high-stakes decisions (new promise, audience expansion, major tentpoles)
• Introduce creative testing frameworks to improve confidence in distinctiveness, clarity, local relevance, and brand linkage
• Balance rigor with speed, ensuring insight supports rather than slows campaign development

Insight Outputs: Measuring Impact & Codifying Learning

Campaign & Communication Performance

• Evaluate whether campaigns landed key messages, built recall and preference, and contributed to brand objectives
• Connect brand inputs to measurable shifts in brand health metrics

Competitive & Portfolio Performance

• Measure creative performance versus competitors, not just prior campaigns
• Establish internal benchmarks to track improvement over time

Learning That Travels

• Codify what worked into actionable guidance for briefs, creative formats, and toolkits
• Ensure insights are embedded into future campaign planning and creative development
• Reduce subjective debate by grounding brand decisions in structured evidence

Measurement & Tooling Infrastructure

• AI first approach to insights and research tooling 
• Establish and manage a practical insight stack, including:
•  [Exists] Always-on brand tracking (awareness, consideration, associations)
• [Exists at channel level] Brand lift studies
• [In development] Share of search and demand signals
• [New] Brand asset tracking
• Introduce selective creative and message testing tools (e.g., System1, ABX, fast-turn diagnostics)
• Ensure tools align with campaign timelines and decision-making cycles.

Our humble expectations*

• 8–12+ years of experience in brand research, marketing insights, strategy, or related roles within global or multi-market organizations
• Proven experience designing and implementing brand and creative effectiveness measurement frameworks
• Strong understanding of how brand equity drives commercial outcomes
• Experience supporting creative and campaign development with structured testing and diagnostics
• Ability to translate research outputs into clear, actionable strategic direction
• Strong stakeholder influence skills, particularly in cross-functional environments
• Experience building new processes or capabilities from scratch is highly desirable
• Analytical rigor combined with commercial pragmatism

Find Jobs in Germany on Arbeitnow

Salary & Compensation

The salary for this position has not been publicly disclosed. Compensation is typically determined based on your experience, skills, and interview performance. Use your research on industry benchmarks and the cost of living in the role's location to negotiate effectively.

In addition to base salary, many employers in this sector offer a comprehensive benefits package that may include:

• Annual or performance-based bonuses
• Health, dental, and vision insurance
• Provident Fund (PF) and Gratuity contributions (India)
• Paid Time Off (PTO), sick leave, and public holidays
• Professional development budget and learning allowances
• Stock options or Employee Stock Ownership Plans (ESOPs) at select companies
• Flexible or remote working allowances
• Parental leave and family health coverage

Note: The specific benefits offered by this employer should be confirmed during the offer stage. Not all benefits listed above may apply to every organisation or role type.

Work Arrangement

Type: On-Site / Full-Time

This is an on-site, full-time position. You will be expected to report to the office or designated work location during standard business hours, Monday through Friday. Some companies offer flexible start and end times or occasional work-from-home days at the manager's discretion. The company fosters a collaborative environment with open workspaces, dedicated meeting rooms, and structured team events.

Typical Interview Process

While each organisation structures its hiring differently, candidates for this type of role typically go through the following stages:

1. Resume and application screening
2. Introductory phone or video call with HR
3. Role-specific skill or competency interview
4. Final interview with the hiring manager or panel
5. Reference checks and offer discussion

Tip: Research the company's products, culture, and recent news thoroughly before each interview round.

About the Employer

Wolt - English is the organisation posting this opportunity. While full company details are available on the original job listing, here is what you should research before applying:

• Company size and culture: Review the company's LinkedIn profile, Glassdoor reviews, and their official website to understand team size, work culture, and employee satisfaction.
• Products and services: Familiarise yourself with what the company builds, sells, or delivers. Being knowledgeable about their offerings will set you apart during interviews.
• Recent news: Search for any recent fundraising, acquisitions, product launches, or leadership changes — these often come up in interviews and signal company health.
• Location and offices: The role is based in or around Berlin, Berlin, Germany. Confirm office address, remote policy details, and travel requirements during the process.
• Where this listing was found: This job was sourced from Arbeitnow.

How to Apply & Preparation Tips

To apply for the Brand Marketing Insights & Research Lead position, follow these steps:

1. Tailor your resume: Customise your CV to match the specific requirements listed in the job description. Use keywords from the posting to pass Applicant Tracking System (ATS) filters.
2. Write a compelling cover letter: Even if not mandatory, a concise cover letter demonstrating your enthusiasm and fit for the role significantly improves your chances.
3. Apply via the original listing: Use the apply link on the original job post to submit your application. Avoid applying through third-party channels that may delay or lose your submission.
4. Prepare for phone screening: Be ready for an initial call within 3–7 business days of applying. Have your resume and a quiet space ready.
5. Follow up professionally: If you haven't heard back in 7–10 business days, a brief, polite follow-up email to the recruiter is acceptable and often appreciated.

Disclaimer: This listing is aggregated from a public job board for informational purposes. JobSetuu does not guarantee the accuracy or current availability of this position. Always verify the details on the employer's official careers page before applying.