Animalz: Senior Content Marketer, SEO | JobSetuu

Description

Job Overview

• Source: WeWorkRemotely

Job Description

Headquarters: San Diego, California
URL: https://animalz.co

We're looking for a Senior Content Marketer to join our SEO team, writing and optimizing content for a portfolio of B2B technology customers. This is a writing-first role — the majority of your time will be spent producing high-quality SEO content yourself — but you'll also bring strategic depth: diagnosing why content isn't performing, identifying opportunities in the competitive landscape, and translating data into action.

You'll work closely with a Head of Content on strategy direction while owning execution with a high degree of independence. You'll manage a small number of accounts end-to-end, occasionally oversee freelance writers, and lead performance reporting for your customers.

What You'll Do

• Write gold-standard, hand-crafted content: flagship blogs, guides, and landing pages that demand deep research, original thinking, and editorial craft, aligned with search intent, customer strategy, and our highest quality standards

• Edit and elevate AI-generated content from our AI-assisted workflows to publication quality, and help teammates and freelancers do the same through clear feedback and example

• Partner with our AI implementation team to shape and improve AI content workflows, contributing editorial input, feedback, and real-world testing (you don't need to build the systems, but you help make them better)

• Contribute to AEO work—including prompt tracking, citation monitoring, and AEO audits—to improve how customer content surfaces and gets cited across AI-powered search

• Diagnose content performance gaps using technical SEO analysis, competitive research, and content quality assessments, and recommend clear, prioritized improvements

• Refresh and optimize existing content to improve rankings, engagement, and visibility across both traditional search and AI-powered discovery tools

• Stay current on how AI search tools (Perplexity, ChatGPT, Gemini, AI Overviews) surface and cite content, and factor this into content recommendations

• Own content execution for 3–4 customer accounts, managing quality, calendars, and deadlines with increasing independence

• Occasionally manage freelance writers on your accounts, providing clear briefs, feedback, and quality oversight

• Lead monthly performance reports for your customers, communicating results, insights, and strategic recommendations

• Join customer calls and build trusted relationships through clear communication and demonstrated expertise

• Collaborate with design on visuals and graphics that support your content deliverables

• Contribute to team knowledge-sharing and internal initiatives, including process improvements

What We're Looking For

• 4–6 years of experience in content marketing, preferably in B2B SaaS or an agency setting

• Exceptional writing ability: You produce publication-ready SEO content with minimal revision, writing clearly and persuasively across formats while adapting to different brand voices

• Deep SEO knowledge: You're fluent in keyword research, on-page optimization, content audits, and competitive analysis — and you know how to diagnose why a piece isn't ranking and what to do about it

• Emerging AEO fluency: You understand how AI-driven discovery tools are changing content visibility and are actively building hands-on skills in this space — prompt tracking, citation monitoring, AEO audits, and optimizing for AI Overviews

• Comfort working with AI content workflows: You can edit and elevate AI-generated content to publication quality, and you're eager to give input that helps shape and improve those workflows over time

• Analytical mindset: You interpret performance data (traffic, rankings, engagement) and use it to inform content decisions, not just report on them

• Familiarity with content and analytics tools such as GA4, Google Search Console, Ahrefs, Clearscope, or equivalents

• AI fluency: You use AI tools to support your workflow responsibly and efficiently, and stay current on emerging best practices

• Technical curiosity: You genuinely enjoy learning how software products work so you can write about them with authority

• Content operations: You manage multiple accounts and contributors while maintaining quality and meeting deadlines

• Strong communication and remote collaboration skills; you build trust with customers through transparency and insight

• Coachability and ownership: You take initiative, adapt when priorities shift, and are always looking to sharpen your craft

Our Values

• Value Over Vanity: We measure success in customer impact, not surface-level praise.

• Two Steps Ahead: We're proactive and strategic, solving problems before they become blockers.

• Power Source, Not Power Trip: We lead through service, energizing teammates and customers.

• Pursue Mastery: We're always learning, evolving, and testing new approaches.

• Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of AI.

• In the Arena: We experiment boldly and stay immersed in our customers' industries.

Your First 90 Days

Days 1–30: Learn & Integrate

• Complete onboarding and master our tools, processes, and editorial standards

• Deep dive into your assigned customer accounts

• Create your first content deliverables with guidance from your Head of Content

• Build relationships with your team and customers

Days 31–60: Execute & Own

• Take ownership of 2–3 customer accounts with increasing independence

• Begin occasionally managing freelance writers and content calendars

• Lead your first performance reports with support

• Contribute to team meetings and internal initiatives

Days 61–90: Drive Impact

• Own content execution and reporting for 3–4 customer accounts

• Lead strategy refinements based on SEO data and customer feedback

• Demonstrate measurable improvements in content performance

• Share expertise and contribute to team improvement

Working Arrangements

Location: Fully remote (AMERICAS or EMEA)
Timezone Requirements: At least 4 hours of overlap with US timezones (EST/PST)

Compensation & Benefits

Salary Range: $70,000 – $85,000 USD annually

• Unlimited PTO policy

• Flexible working schedule

• Technology stipend

• Learning stipend

• Health & wellness stipend

• Team lunch stipend

• Health & vision insurance (US only)

• 401(k) retirement plan (US only)

Diversity, Equity & Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

To apply: https://weworkremotely.com/remote-jobs/animalz-senior-content-marketer-seo

Expert Career Tips for Animalz: Senior Content Marketer, SEO Roles

To succeed in a competitive market as a Animalz: Senior Content Marketer, SEO, you need more than just technical skills. Here are some expert strategies to elevate your profile:

• Build a Strong Portfolio: For technical roles, a clean GitHub or a personal project site is essential. For non-technical roles, a case study portfolio demonstrating problem-solving and impact is equally valuable. Show, don't just tell, what you have achieved in your previous positions.
• Master the Narrative: When interviewing, use the STAR method (Situation, Task, Action, Result) to structure your answers. Quantify your results wherever possible—mentioning "increased efficiency by 20%" is much more impactful than saying "improved efficiency."
• Continuous Learning: The industry moves fast. Whether it's staying updated with the latest AI tools or mastering a new management methodology, continuous professional development is key. Consider obtaining industry-recognized certifications that align with Animalz: Senior Content Marketer, SEO requirements.
• Networking: Connect with other professionals in similar roles. Join online communities, attend webinars, and engage in meaningful discussions on professional social networks. Often, the best opportunities come through referrals and community engagement.
• Soft Skills Matter: Communication, empathy, and leadership are often the deciding factors between two equally qualified technical candidates. Cultivate these skills as they are universally valued across all industries and seniority levels.

Additionally, research the specific company's culture and values. Tailoring your application to show how you align with their mission can significantly increase your chances of moving forward in the process.

Salary & Compensation

Salary not disclosed; typically competitive for the role.

Work Arrangement

Type: On-Site

Standard business hours at the office.

Comprehensive Application Strategy & Hiring Process

Applying for a new role is a marathon, not a sprint. Follow this strategic approach to maximize your success rate:

1. Initial Research & Tailoring

Don't send the same resume to every employer. Spend at least 30 minutes researching the company. Look for recent news, their product roadmap, and their team structure. Modify your summary and core competencies to reflect the specific keywords found in the job description.

2. The Perfect Cover Letter

If the application allows for a cover letter, use it to tell a story that your resume cannot. Explain why you are passionate about this specific company and how your unique background makes you the perfect fit for the challenges they are currently facing.

3. Navigating the Multi-Stage Interview

Most modern hiring processes involve 3-5 stages. This typically includes a recruiter screen, a technical or skill-based assessment, a peer interview, and a final leadership round. Prepare for each stage differently: focus on enthusiasm and fit for the recruiter, technical depth for the assessment, and strategic vision for the leadership round.

4. Post-Interview Follow-Up

Always send a personalized thank-you note within 24 hours of each interview. Reference a specific topic discussed during the call to demonstrate your active listening and genuine interest in the role.

By following these steps, you demonstrate a high level of professionalism and attention to detail that sets you apart from the average applicant.

Typical Interview Process

1. Resume screening
2. HR call
3. Skill interview
4. Final manager interview
5. Offer

Tip: Research the company's products and culture.

Global Market Intelligence & Relocation Insights

At JobSetuu, we specialize in helping talent navigate the global job market. Here is what you need to know about the current landscape in Global and beyond:

The demand for skilled professionals is increasingly borderless. For roles based in Global, understanding the local cost of living, visa requirements (if applicable), and cultural nuances is vital. If this is a remote role, consider the time zone alignment and the asynchronous communication culture of the hiring organization.

Relocation Support: Many forward-thinking companies offer relocation packages that include moving stipends, temporary housing, and legal assistance with work permits. When evaluating an offer, look beyond the base salary—consider the total compensation package, including equity, bonuses, and healthcare benefits.

Work-Life Balance Trends: Hybrid and remote work have become standard in many regions. Research the local labor laws and common practices regarding work hours and vacation time to ensure the role aligns with your lifestyle goals.

Leveraging JobSetuu's tools can help you compare salaries across different cities and understand the "purchasing power" of your potential offer, ensuring you make an informed decision for your long-term career path.

Skills & Competency Roadmap for Professional Development

To remain competitive in Professional Development, we recommend focusing on the following core competencies over the next 12-18 months:

• Technical Mastery: Deepen your expertise in the core tools and languages relevant to your field. For developers, this might be cloud architecture; for marketers, it might be data-driven attribution modeling.
• AI Augmentation: Learn how to leverage generative AI and automation tools to increase your productivity. Understanding how to integrate these technologies into your workflow is becoming a non-negotiable skill.
• Leadership & Strategy: Even in individual contributor roles, the ability to think strategically and lead projects from inception to completion is highly valued. Focus on stakeholder management and high-level project planning.
• Data Literacy: The ability to interpret data and use it to drive decisions is essential across all business functions. Familiarize yourself with data visualization and basic analytical concepts.

By investing in these areas, you not only prepare yourself for the role you are applying for today but also build a resilient foundation for the opportunities of tomorrow.

Apply via JobSetuu

Discover your next career milestone on JobSetuu. This Animalz: Senior Content Marketer, SEO position is part of our commitment to bringing you the most relevant and high-impact job openings globally. At JobSetuu, we simplify your job search by aggregating premier listings and providing the tools you need to stand out. Don't miss the chance to elevate your professional journey—explore more opportunities and career insights on our platform today.